BrandPost: The three most important words in business

So, what do you do?

We’ve all heard it or asked it before. Maybe it is the person sitting next to you on a plane or at an event or just standing in line somewhere. More often than not, the answer is a long-winded sales pitch no one asked for. Or it is what has long been called your elevator pitch. However, I like to point out, elevators are really fast these days. You need to have a short answer to make any sort of impact.

If you really want to get someone’s attention and interest, learn to answer this question with three simple words.

Create rock stars.

You want it to be three words that just beg the questions, “What does that mean? What do you do?” Or even better, “Tell me more!” The three words are just enough to pique their interest and ask for just a bit more and, just like that, you have opened the door a bit.

To read this article in full, please click here

from Computerworld https://ift.tt/2wLkAic